【NOC-1123】1123-广告/市场/公关人员

作者/来源:新新源移民/newnewland   发表时间:2015-05-14 14:49:47

1123-广告/市场/公关人员

1123 Professionaloccupations in advertising, marketing and public relations

 

综述—新新源移民

该组包含广告、市场和公关专业人员,他们分析、制定和实施传播和促销策略和规划,分析广告需求,制定恰当的广告和市场推广计划,公关活动和事件,代表企业、政府、以及表演者、运动员、作家等,维护传媒关系。

他们受雇于咨询公司、广告公司、协会、政府、社会机构、博物馆、公共利益集体以及文化单位,或者自雇。娱乐、文学和运动行业的经纪也包含在这组。

 

Thisunit group includes specialists in advertising, marketing and public relationswho analyse, develop and implement communication and promotion strategies andinformation programs, analyse advertising needs and develop appropriateadvertising and marketing plans, publicize activities and events, and maintainmedia relations on behalf of businesses, governments and other organizations,and for performers, athletes, writers and other talented individuals. They areemployed by consulting firms, advertising agencies, corporations, associations,government, social agencies, museums, galleries, public interest groups, andcultural and other organizations, or they may be self-employed. Agents such asentertainment, literary and sports agents are included in this unit group.

 



主要岗位职责-Mainduties-新新源移民

--评估促销产品或服务的特性,就企业推广需求提出意见;

--为客户提供广告和销售推广策略;

--制定和实施适合传统和电子媒体的广告推广活动;

--为内部和外部受众,收集、实施和准备推广资料;

--制定、实施和评估推广策略;(新新源移民)

--开展公众观点和态度调研,确定关键服务群体的兴趣和关注点;

--准备或监督准备报告、简报、书目、演讲稿、展示会、网站和新闻发布会;

--建立和组织工作室、会议、庆祝典礼和其他用于宣传、筹款和通知目的的活动;

--准备和交付教育和宣传规划及咨询材料,以增加博物馆、美术馆和其他旅游景点的关注度;

--建立和维护与媒体的关系和联系;(newnewland)

--安排访谈和新闻发布会;(新新源移民)

--作为新闻发言人,回答书面和口头咨询;

--为内部和外部受众,统筹特别的公关活动;

--协助准备宣传册、报告、通讯稿和其他资料;(新新源移民)

--作为具有某种天赋和专长的人的经纪人,参与相关活动;

--准备或监督准备运动员、文学家、演员和其他人员的经纪合同;

 

Specialistsin advertising, marketing and public relations perform some or all of thefollowing duties:

Assesscharacteristics of products or services to be promoted and advise on theadvertising needs of an establishment

Adviseclients on advertising or sales promotion strategies

Developand implement advertising campaigns appropriate for print or electronic media

Gather,research and prepare communications material for internal and externalaudiences

Develop,implement and evaluate communications strategies and programs designed toinform clients, employees and the general public of initiatives and policies ofbusinesses, governments and other organizations

Conductpublic opinion and attitude surveys to identify the interests and concerns ofkey groups served by their organization

Prepareor oversee preparation of reports, briefs, bibliographies, speeches,presentations, Web sites and press releases

Developand organize workshops, meetings, ceremonies and other events for publicity,fundraising and information purposes

Prepareand deliver educational and publicity programs and informational materials toincrease awareness of museums, galleries and other tourist attractions

Initiateand maintain contact with the media

Arrangeinterviews and news conferences

Actas spokesperson for an organization and answer written and oral inquiries

Co-ordinatespecial publicity events and promotions for internal and external audiences

Assistin the preparation of brochures, reports, newsletters and other material

Representand act as an agent for talented individuals or individuals with specificoccupational expertise

Prepareor oversee preparation of sports, literary, performance or other contracts.


Literary agents specialize in representing specific types of authors andwriters. Performance agents specialize in representing singers, musicians,actors or other performers. Sports agents specialize in representing specificathletes or sports teams.

 

ExampleTitles示例职位-新新源移民

accountexecutive, advertising——客户经理,广告

actoragent——演员经纪人

advertisingaccount executive——广告客户经理

advertisingaccount manager——广告客户经理

advertisingand promotions co-ordinator——广告和促销统筹

advertisingand promotions specialist——广告和促销专科

advertisingcampaign organizer——广告活动组织者

advertisingconsultant——广告顾问(新新源移民)

advertisingspecialist——广告专家

affiliatedstations relations administrator——关联站关系管理员

agent,actors——经纪人,演员

agent,athlete——经纪人,运动员

agent,career——经纪人,职业生涯

agent,entertainment——经纪人,娱乐

agent,musicians——经纪人,音乐家

agent,performers——经纪人,表演者

agent,singers——经纪人,歌手(newnewland)

agent,sports——经纪人,体育

agent,talent——经纪人,天才

arteducator – museum——艺术术教育家 - 博物馆

artistagent——艺术家经纪人

artisticagent——艺术家经纪人

assistantbrand manager – advertising——助理品牌经理 - 广告

assistantpress secretary——助理新闻发言人

athleteagent——运动员经纪人

athletesmanager——运动员经纪人

author'sagent——作家经纪人

bookpublicist——传媒公关(新新源移民)

boxingpromoter——拳击推广人

careeragent——职业经纪人

castingagent——角色代理人

castingagent for extras——临时演员代理人

communicationsadviser——通信顾问

communicationsconsultant——通信顾问

communicationsexpert——通信专家

communicationsofficer——通讯官

communicationsspecialist——通信专家

communityinformation officer——社区信息官

consultant,advertising——顾问,广告

co-ordinator,information service——协调员,信息服务

co-ordinator,media relations——统筹,媒体关系

educationofficer, museum——教育官员,博物馆

entertainmentagent——娱乐经纪

eventmarketing specialist——事件营销专家

financingofficer –fundraising——融资军官 - 筹款

fundraiser——募捐人

fundraisingcampaign consultant——募捐活动顾问

fundraisingcampaign organizer——募捐活动组织者

fundraisingconsultant——筹款顾问(新新源移民)

fundraisingorganizer——筹款组织者

informationconsultant——信息咨询

informationco-ordinator——新闻统筹专员

informationofficer——信息官

informationofficer, publicity——信息员,宣传

informationofficer, recreation association——信息官,娱乐协会

informationservice co-ordinator——信息服务统筹

literaryagent——文学经纪人

manager,athletes——经理,运动员

marketingconsultant – advertising——营销顾问 - 广告

marketingco-ordinator——营销协调员

marketingspecialist – advertising——营销专家 - 广告

mediaco-ordinator——媒体协调员

mediaevents co-ordinator——媒体活动统筹

mediarelations co-ordinator——媒体关系协调员

mediarelations officer——媒体关系官员

museumeducation officer——博物馆教育官员

museumeducator——博物馆教育

musiciansagent——音乐家代理

officer,public relations——人员,公共关系

organizer,advertising campaign——主办方,广告攻势

performersagent——表演代理

pressagent——新闻,代理

pressagent, public relations——新闻,公关

presssecretary——新闻发言人

presssecretary, public relations——新闻发言人,公关

productmanager –marketing——产品经理 - 营销

promotionstrategies consultant——推广策略顾问

publicaffairs officer——公共事务官员

publicrelations agent——公共关系主任

publicrelations consultant——公共关系顾问

publicrelations co-ordinator——公共关系协调员

publicrelations officer——公共关系主任

publicrelations practitioner——公共关系从业者

publicrelations press agent——公共关系新闻官

publicrelations press secretary——公共关系新闻秘书

publicrelations representative——公共关系代表

publicrelations specialist——公共关系专家(新新源移民)

publicist——公关

publicityagent——宣传代理

publicityco-ordinator——宣传统筹

publicityinformation officer——公示信息官

recreationassociation information officer——娱乐信息官协会

salesand promotions co-ordinator——销售和促销活动统筹

singersagent——歌手经纪人

specialist– e-mediaadvertising——专员 - 电子媒体广告

specialist,advertising——专员,广告

spokesperson——发言人(新新源移民)

sportsagent——体育经纪人

stations-relationsadministrator——stations-relations administrator

talentagent——人才代理商

talentrepresentative——人才代表

theatricalagent——戏剧代理

theatricalbusiness agent——戏剧业务代理

tourisminformation officer——旅游信息官

tourisminformation technician——旅游信息技术员

 

雇佣要求-Employmentrequirements-新新源移民

Auniversity degree or college diploma in business marketing, public relations,communications, journalism, museology or a discipline related to a particularsubject matter is usually required.

Practitionersin public relations may require an APR (Accredited in Public Relations)designation.

 

 

其他分类Classifiedelsewhere—新新源移民

Progressionto managerial positions in public relations, communications and fundraising ispossible with additional training and experience.

Classifiedelsewhere

Authorsand writers (5121)

Conferenceand event planners (1226)

Marketingconsultants (in 4163Business development officers and marketing researchers and consultants )

Publicrelations managers (in 0124Advertising, marketing and public relations managers )

ClassificationStructure - 1 


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